Senior woman outdoors

Here for you.

Independent. Not-for-profit. Locally rooted!

Based in Madison, Wisconsin, WPS has provided health insurance and benefits to millions of members for nearly 80 years. We live here, work here and care about our neighbors. Our name may be on the card, but our reputation is in the community. WPS is a health solutions company with a long track record of doing things the right way—for our members, not shareholders.

Our mission.

Relentlessly pursuing health solutions and value for those we serve.

Where we started.

After World War II, more than 300,000 soldiers returned home to Wisconsin—13,000 of them wounded. Affordable healthcare was urgently needed. WPS was created in 1946 to help fill that gap. What began as an act of service grew into a company built for people and structured to stay that way.

Early WPS employees, Milwaukee 1946

Where we are today.

We continue to deliver trusted expertise in a complex industry while caring deeply for our members—seniors, individuals, families and active-duty or retired military. We are constantly exploring new ways to bring value and improve healthcare access.

What we do.

Government Services: Administering Medicare Parts A & B and TRICARE® benefits for millions.

Health Plans: Fully Insured, Level-Funded, Self-Funded, Short-Term, Individual & Family and Medicare Supplement Plans.

We're the #1 choice for Medicare Supplement Insurance in Wisconsin.¹

We also offer health plans for individuals, families and employers, plus administrative services for self-funded groups.

Quick facts.

Nearly

80 years

serving members.

100,000+

members
nationwide.²

13,000+

wounded veterans
initially helped.

Our values.

We take

accountability

to achieve excellence.

We demonstrate

authenticity

to foster trust.

We embrace

curiosity

to drive innovation.

We act with

determination

to deliver results.

We're always here to help. If you have any questions or need help, visit our contact page.

¹Based on enrollment data submitted to the National Association of Insurance Commissioners, 2024. ²Based on enrollment reports.